Neuro-Advocacy:  Harmonizing Persuasion with the Operation of the Brain

The Syracuse Law Review published Trial Story Co-Founder Gary S. Gildin’s article, Neuro-Advocacy:  Harmonizing Persuasion with the Operation of the Brain, in its Symposium on Advocacy and Litigation:  Pedagogy, Practice, & Doctrine.  Gildin’s article first details recent findings in neuroscience that refute how the trial process presupposes the finder of fact will perceive and use information delivered by lawyers and witnesses.  Gildin then proposes how trial lawyers must reframe both the substance of their advocacy and the presentation of the opening statement, direct and cross examinations, and closing argument to align with how the brains of judges and jurors will reach a verdict.